Launching
great
strategies

Developed one great idea at a time.

Read More

Building
litigation
success

Through better negotiation and trial strategy.

Read More

Revolutionizing
healthcare.

For the benefit of patients and care givers.

Read More

Optimizing IP
Strategy

By sorting out rights, value, and the plan.

Read More

Reducing harm

With better risk management.

Read More

Empowering
clients

Through training and education.

Read More

Strategy

Plotting your best next move. 

A good business strategy is much more than hope, a plan, and resources. We help you develop the most promising alternative strategies and understand their quantified risk and value potential so you can execute successfully in an uncertain world.

Read More

Litigation Risk Management

Negotiation and trial strategy.

In litigation, counsel’s experience and judgment is your most valuable resource. We combine it proven methodologies to reveal the best negotiation and trial strategy in even the largest and most complex cases.

Read More

Healthcare

Quantifying, increasing, and validating program value. 

The rate of change in healthcare is only increasing, pushed by cost, regulation, and demographics. We help you find and succeed with the programs best calculated to keep your institution thriving in the coming years.

Read More

Highly experienced, creative, decision analysis-based management consulting and risk management

In an uncertain world inconveniently lacking in future data, we tackle the biggest, riskiest, most complex strategic issues to create insight and understanding of what the best course of action is and why, then help to create a robust and trackable plan to make it happen.

Welcome

JC head shot
John Celona.

I’m the founder and president of Decision Analysis Associates, LLC. Trained as an engineer and attorney, I’ve worked a management consultant and professional decision analyst for over three decades.

In this time, I’ve worked in industries from A (automobiles) to Z (zinc mines), dealing with the most technically and organizationally complex strategic issues. Our team can help you find the best way to deal with whatever is bugging you.

more about our company

Latest events

  • 0
    Decision Analysis Around the World: INFORMS Int’l in Hawaii
    DA around the World Column Editors: Chen (Mavis) Wang and Matthias Seifert In this column we introduce Decision Analysis communities around the world with the purpose of promoting their visibility...
  • 0
    New book finally out!
    I am very pleased to announce that my new book, Winning at Litigation through Decision Analysis, is finally out and available. It is published as part of the Springer series in...
more news