Decision Analysis Associates
Finding the best tomorrow, today
Strategy
Plotting your best next move.
A good business strategy is much more than hope, a plan, and resources. We help you develop the most promising alternative strategies and understand their quantified risk and value potential so you can execute successfully in an uncertain world.
Read MoreLitigation Risk Management
Negotiation and trial strategy.
In litigation, counsel’s experience and judgment is your most valuable resource. We combine it proven methodologies to reveal the best negotiation and trial strategy in even the largest and most complex cases.
Read MoreHealthcare
Quantifying, increasing, and validating program value.
The rate of change in healthcare is only increasing, pushed by cost, regulation, and demographics. We help you find and succeed with the programs best calculated to keep your institution thriving in the coming years.
Read MoreHighly experienced, creative, decision analysis-based management consulting and risk management
In an uncertain world inconveniently lacking in future data, we tackle the biggest, riskiest, most complex strategic issues to create insight and understanding of what the best course of action is and why, then help to create a robust and trackable plan to make it happen.
Welcome
John Celona.
I’m the founder and president of Decision Analysis Associates, LLC. Trained as an engineer and attorney, I’ve worked a management consultant and professional decision analyst for over three decades.
In this time, I’ve worked in industries from A (automobiles) to Z (zinc mines), dealing with the most technically and organizationally complex strategic issues. Our team can help you find the best way to deal with whatever is bugging you.
Latest events
Paper on a Programmable Coprocessor Model of Human Cognition
Okay, this starts a series of posts on papers I wrote and published during the Covid epidemic (time to catch up!) This first on is on a programmable coprocessor model...Decisions, Data, Panic and Probability in the Pandemic: Finding Humanity’s Best Path Forward
Okay, here is my paper written during the pandemic and published in 2021 on trying to put all the pieces together to make better decisions on big crises like the...